The Kingfish Are Back.
Put Your Brand On The Ice.
Pro hockey returns to Baton Rouge after 23 years — backed by the winningest ownership group in the league.
A Championship Machine
The Kingfish ownership group built a dynasty. Now they're bringing that playbook to Baton Rouge.
The Fans Who Show Up
What Success Looks Like
This ownership group has led the league in attendance every season they've been involved. Here is what a packed building looks like — and what your brand stands in front of.
This is what your brand stands in front of — every night, 28 nights a season.
Premium Inventory
The Zamboni Wrap
The most visible machine in the building — resurfacing the ice in front of 5,000 fans every intermission. Your brand wraps the whole thing.
Your Numbers, Live
What A Partner Dashboard Is
Every Kingfish partner gets a private login to a dashboard built for their business. One screen that answers the question every owner asks: is this working?
Leads, as they come in — every scan, call, or form fill lands here
Campaign activity — what went out and how many responded
Game-night exposure — which assets ran, on which dates
Community activity — where your brand showed up off the ice
You own the data. It is your customer list, not ours.
Center Ice Visibility
The Jumbotron
A 360° videoboard hanging over center ice — every fan in the building sees it. Your brand can own the screen during stoppages, intermissions, or the entire night.
This is where your brand lives when the game stops — and every eye in the building is looking up.
Headgear Placement
Helmet Branding
Your logo on every player's helmet — visible in every broadcast frame, every photo, and every close-up replay. The most intimate piece of real estate in the arena.
This is what premium headgear branding looks like — clean, bold, impossible to miss.
Ice-Level Inventory
Ice Logos
Your brand frozen into the surface — center ice, face-off circles, and dasherboard boards that run the length of the rink. Every camera angle, every broadcast, every fan photo captures your logo on the ice.
This is what owning the ice looks like — your brand under every skate blade, every game.
Game Night
Raw Action
Every shift, every hit, every save. This is what 5,000 fans come to watch.
One Category. One Partner. All Season.
Official Partner Programs
An Official Partner owns its category outright. No competitor on the boards, on the ice, on the video board, on the broadcast, or in a single Kingfish email, text or social post for the entire 2026–27 season. Three categories are open right now.
Category Open
Official Automotive Dealer
5,000 people a night who drive to the arena, park, and drive home. Nobody in Baton Rouge sells cars to a crowd this engaged, this often, with zero competing dealer logos in the building.
What the Official Dealer gets
- Sole dealership on the boards, the ice and the broadcast, all 28 home games
- "Drive of the Game" in-game feature with PA read and video-board graphic every night
- A vehicle displayed on the concourse or in the lobby on game nights
- Kingfish Game Night at the dealership with players and the mascot
- Logo on every Kingfish group-ticket and text-club message that goes out
- Season tickets and a suite night to put your best customers in the building
Ask about the Zamboni. It is the most photographed vehicle in Baton Rouge 28 nights a year.
Claim This CategoryCategory Open
Official Law Firm
Hockey is the only sport where the hits are the highlight. The firm that owns this category gets its name on the replay every single time, in front of a fan base that remembers who had their back.
What the Official Law Firm gets
- Sole law firm in the building, on the ice and on the broadcast, all season
- "Instant Replay presented by" your firm on every video-board replay and penalty review
- Penalty-box dasherboard, the most-watched 7 feet of glass in the arena
- Attorney and firm featured on the broadcast and in the game-day social stream
- Firm night with group tickets, a ceremonial puck drop and on-ice recognition
- Season tickets and hospitality for clients, referral partners and staff
One firm. Every replay. Every hit. All season.
Claim This CategoryCategory Open
Official Pizza
Nothing travels home from a hockey game like a pizza deal. Win the "Pizza Power Play," send 5,000 hungry fans to one brand, and own the category every Friday and Saturday night of the season.
What the Official Pizza gets
- Sole pizza brand on the boards, the ice, the broadcast and in every fan communication
- "Pizza Power Play": fans win your offer every time the Kingfish score on the power play
- Post-game coupon or code pushed to the Kingfish text club after every home win
- Logo on the group-ticket and family-pack pages, the biggest ticket buyers in the building
- Mascot and player visits to your locations, plus a Kingfish pizza-box or table-tent promo
- Season tickets and a family night to host your crew and your best customers
The category is open for one brand. First to the table owns it.
Claim This CategoryExclusive
Your category is closed to every competitor the day you sign. One dealer. One firm. One pizza. That is the whole point.
Everywhere
Boards, ice, video board, PA, broadcast, social, email and text club. Every place a Kingfish fan looks, your name is there.
Activated
A named in-game feature, player and mascot appearances, tickets to host your customers, and a staff that works your brand into every game night.
Want to see the full menu of assets? Walk the building first.
Claim Your Spot
Become a partner today.